Our StoryModern Beauty was founded in 2023 by Kathy Larsen. Our goal is to help everyone feel naturally beautiful. We want you to feel your absolute best!— Kathy Larsen, Founder Your Best Self, Our Expertise. We are dedicated to prioritizing your self-care to reveal the best you. Why Modern Beauty? We recognize the value of self-care. Embracing your natural beauty, we simply give it a little boost.